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Account Representative (Delmarva) - Lancaster Farming



Location: Ephrata, Pennsylvania
Department: Advertising
Posted: 03-15-2017
Location Name: Lancaster Farming
Wage Max: 40,000.00
Wage Min: 30,000.00
Position Type: Full time - Exempt
Shift: 8:00 - 5pm M-F

 

 

 

ACCOUNT REPRESENTATIVE (Delmarva Territory)

Lancaster Farming continues to GROW with circulation of over 59,000 copies weekly, with over 160 pages of news and advertising each week and is the #1 agriculture newspaper in the mid-Atlantic region.  Our print products coupled with our website www.LancasterFarming.com are a leading source of news and information for the farming and Ag communities we serve. 

You will also represent our new website www.LancasterFarmingLocator.com an online listing site for ag & construction equipment, vehicles, trailers, auctions and more. In this capacity you will work with customers introducing the site, training customers on uploading equipment and looking for opportunities to build business with our core products.  This is a great opportunity to work in a startup environment within an established brand. We have grown the site to over 300 customers and over 10,000 pieces of inventory since our launch in January with unlimited growth potential.

We are seeking a representative in MD, DE VA/Delmarva Peninsula to work from your home office and drive circulation and advertising revenue in this region by developing and working a sales strategy through relationships with agribusinesses, equipment dealers, truck dealers, ag associations/bureaus and other local companies for the purpose of selling print & online advertising and newspaper subscriptions.  Salary plus commission.  Training, support & resources are available and ongoing. The representative also enhances brand awareness of Lancaster Farming by participating in local agriculture events (trade shows, expos, seminars, etc.).

The duties and responsibility of the representative include, though are not limited to, the following:

  • Sales – Primary responsibility to increase advertising and circulation sales & revenue. 
  • Establishing and expanding a customer/advertiser base (cold-calling required)
  • Servicing the needs of the customers such as regularly calling on customers, working with customers to create Ads, advising customers of size and color options, and following-up on customer concerns and inquiries.
  • Develop sales strategies and establish sales targets
  • Maintaining customer & lead information – maintaining accurate customer records
  • Sales forecasting
  • Provide customer feedback and market research
  • Reporting activity to manager – sales reporting, budget, etc.
  • Attend local agriculture events, fairs, and activities
  • Represent Lancaster Farming with a high degree of professionalism.

Qualifications:

  • Experience in an agriculture related field, business, communications, or media (preferred). Will consider student close to graduation with media and/or ag studies.
  • Proficient computer skills
  • Outgoing personality, motivated
  • Excellent communication skills & good business sense
  • Ability to travel, driver’s license required with a good driving record.

 

This is a Full Time salaried position with monthly incentives. Vehicle required.

Lancaster Farming's parent company, Steinman Communications, seeks employees who are GREAT Every Day!  We offer a competitive salary, access to a robust benefit package, and a stable and forward moving career environment.

Apply online today at http://steinmancommunications.com/jobs 

EOE



Steinman Communications

8 W. King Street
PO Box 1328
Lancaster, PA 17608-1328