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Multi-Media Advertising Sales Executive-La Voz



Location: Lancaster, Pennsylvania
Department: Advertising
Posted: 02-08-2017
Location Name: LNP MEDIA GROUP, Inc.
Wage: Depends on Experience
Position Type: Full time - Exempt
Shift: 8:30 - 5pm M-F

MULTI-MEDIA ADVERTISING SALES EXECUTIVE

Seeking Bi-Lingual English/Spanish candidates

Job Summary:

Job with primary responsibility for professionally representing LNP Media Group by selling advertising in any combination of print, digital, and event products, publications, or promotions with a focus on La Voz.

Essential Job Functions: (based on assigned market/product responsibility)

Sales Generation

  • Develop work plans to exceed monthly revenue goals and grow advertising revenue in all LNP print and digital products, events and promotions
  • Contact and report status on a minimum of 15 advertisers or prospects each day
  • Create and deliver a minimum of 8 interesting, factual sales presentations per month
  • Present creative options to meet customer needs and up-sell products
  • Actively identify prospects for all products by cold calling, prospecting, asking for referrals, looking for leads in competitive media, etc.

Relationship Management

  • Develop and demonstrate knowledge of customers, their merchandise, sales and advertising objectives and market position
  • Participate in activities that are relevant to meeting customers, gaining marketing information, sharing ideas and representing the company’s interests
  • Demonstrate prompt, fair, decisive & courteous actions in handling complaints and inquiries
  • Project a professional, positive and enthusiastic image during the performance of duties

Account Management and Product Knowledge

  • Develop and demonstrate complete knowledge of all LNP Media Group print and digital products, current audience figures, rates, features and benefits
  • Fully and regularly utilize CRM software and keep all customer information and contact history current.
  • Follow procedures to ensure ad is placed in newspaper correctly and within required deadlines
  • Develop and demonstrate familiarity with market
  • Be diligent in staying on top of new and emerging technology and the opportunities they present for LNP and our advertisers
  • Adhere to deadlines and be prompt with all assignments
  • Project a professional, positive and enthusiastic image during the performance of duties
  • Develop work plans to ensure maximum sales and service contact with current, past, new, and non-advertisers (average minimum of 15 per day as mentioned above)

Qualifications: 

  • Verbal fluency in both English and Spanish
  • Some college or an Associate’s degree or proven selling experience
  • Proficiency with Microsoft Office products
  • Ability to delivery advertising solutions to customer in both digital and/or print based on assigned market/product responsibility
  • May require a clear understanding of internet and digital advertising opportunities
  • Track record of working with daily deadlines and meeting or exceeding performance metrics
  • Effective negotiation skills and proven ability to close a sale
  • Proficient user of Microsoft Office as well as learn new systems quickly
  • Demonstrated ability to develop strategies to grow sales
  • Strong prospecting skills
  • Possess excellent verbal and written communications skills
  • Valid driver’s license, proper automobile insurance coverage and have access to dependable transportation


Steinman Communications

8 W. King Street
PO Box 1328
Lancaster, PA 17608-1328